Business Plan

Pricing Strategy

We want to make our services more affordable to most of our clients. This way, the companies that we could help to get a better Information Technology improvement in their companies will be well advised under a low-cost structure, so that they could have a bigger initial investment on their core business in Canada.

most of our costs are related to consulting hours more than physical goods, to this will become an strength when pricing more specialized solutions.

The Competitor

VICOM TECHNOLOGY SERVICES LTD recognizes that our main competitors are any other IT solutions companies that can offer a high-level consultancy advice.

This is the main reason we will provide our clients with a high-quality personal service to find the best solutions available for their businesses to fulfill their needs.

Our second group of competitors are Cloud providers boxing services in an apparent “easy to use” offer, trying to attract international investors.

VICOM TECHNOLOGY SERVICES LTD third group of competitors are big companies that are opening new markets in Canada.

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Marketing Plan

Our target market are companies from Latin America who are of recent establishment or who want to come establish their businesses in Canada. It doesn’t matter if they have a small, medium, or large-scale business, VICOM “TECHNOLOGY SERVICES LTD” can address all their needs to start operations.

Since 2022, VICOM TECHNOLOGY SERVICES LTD was created to provide our clients with solutions that help them to address the technology challenges in meeting their business objectives.

Being a bilingual company, where everyone speaks English and Spanish (being Spanish the most common language in Latin America) gives us a competitive advantage to attract businesses of recent incorporation in the Country. We can advise clients in their own language so they can feel more confident with the IT infrastructure and focus on that the core of their business is.

As soon as the webpage is done, the Director and the Information Technology Consultant are hired, we plan to start an online campaign through different channels such as Facebook, Instagram, Linked In, YouTube, among others to start generating traffic and visits to our webpage.

  • STRENGHTS

    Location!! Being established in British Columbia allows VICOM TECHNOLOGY SERVICES LTD to transmit trust and confidence to their clients plus a great experience to give the best IT solutions in town. Low-cost advising, while reducing office costs, commuting, being all connected online with the clients, and having excellent packages with the suppliers

  • WEAKNESSES

    Being a company of recent establishment will sometimes impact on our client’s confidence on our advice. This could be address with the experience and knowledge on the industry. Also, the huge amount of well-established IT solutions companies big and small outside of Canada.

  • OPPORTINITIES

    Advertise ourselves globally and not only in Latin America. There are a lot of people from Latin America living in other countries and who may require our services to get in the positions where their competitors are. Elaborate pre-established promotions for our clients and set them up online so that the clients can easily have access to solutions through our online page.

  • THREATS

    With this globalized world, bad comments or bad reviews online can damage our reputation and make clients doubt of our experience and knowledge of the market. More companies who can copy our way of doing business.

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